tasmai Bharadwaj

Spent this week getting the pixel tracking sorted before the site goes live, and it's made me think a bit more carefully about how I'm actually testing this thing. Originally I'd assumed I'd do a usability study get people in, give them tasks, ask them questions after. But that's not really the plan anymore. Instead I'm tracking how people naturally move through the site: where they land, where they leave, how long they sit on each page, what path they take. No tasks, no researcher watching...

This week has been all about prep getting The Raw Theory ready to actually go live rather than building the launch itself. It's the less glamorous part, but it's the stuff that makes or breaks how the site performs once it's up. The main focus has been setting up pixel tracking before anything goes live. Rather than running formal interviews or surveys, I'm planning to gather data on how people actually move through the site once it's open where they land, where they drop off, how long they...

Quick update this week. I’ve reworked my Gantt chart and I’m putting the updated version up here. Two main changes. First, the paper writing is now spread across the whole timeline instead of being crammed into August , writing each section as the matching work gets done means it builds up gradually with no last-minute panic. Second, I’ve added the website launch as a proper milestone, with The Raw Theory going live around the 10th of July. The research phase is marked as done, and the focus...