tasmai Bharadwaj

One of the biggest gaps I found in my early research was the missing advisor. In a store, if you're unsure, someone helps you that reassurance is a huge part of why people feel confident enough to buy. Online, that person just isn't there. So this week I added an AI assistant to The Raw Theory. It sits on the site as a point of contact for anyone browsing you can ask it about products, ingredients, what suits you, or anything you'd normally ask a person at a counter. The idea is to bring...

Now that the site's live and people are actually using it, I've integrated Microsoft Clarity to make sense of how they're behaving and it's turning out to be exactly the kind of insight my research needs. Clarity tracks how visitors move through the site: how many pages they look at, how far they scroll, how long they actually stay engaged, and where they click. Instead of guessing whether my design decisions are working, I can now see real behaviour. A few early numbers that stood out:...

The Raw Theory is officially live. After months of research, sketching, and second-guessing every decision, the site is actually out in the world and the response in the first 24 hours completely caught me off guard. Nearly 1,600 people viewed the site on day one. I genuinely wasn't expecting that. I figured it'd trickle in slowly, maybe friends and a few curious people. Instead there was a proper wave of traffic straight away, which was equal parts exciting and slightly terrifying because...