Reading the Data with Microsoft Clarity

Now that the site's live and people are actually using it, I've integrated Microsoft Clarity to make sense of how they're behaving and it's turning out to be exactly the kind of insight my research needs.

Clarity tracks how visitors move through the site: how many pages they look at, how far they scroll, how long they actually stay engaged, and where they click. Instead of guessing whether my design decisions are working, I can now see real behaviour.

A few early numbers that stood out:

• Pages per session: 1.78 people are moving beyond the landing page rather than bouncing straight off, which is a good early sign.

• Scroll depth: 58.69%  visitors are getting more than halfway down pages on average, so the content is holding attention.

• Active time: 1.3 minutes out of a possible 3.6 decent engagement for a brand-new site people have never seen before.

• Rage clicks and dead clicks: 0%  this one made me happy. It means people aren't getting frustrated or clicking things that don't work, which ties directly back to my whole thesis around clarity and reducing friction.

That last point is the interesting one for my project. The entire idea behind The Raw Theory is that a calmer, clearer interface reduces hesitation and confusion. Seeing zero rage clicks and zero dead clicks is small, early evidence that the design is actually doing what it's meant to

people aren't getting stuck.

There's also a feature that lets me watch session recordings and heatmaps, so next I want to dig into where people drop off, especially the ones who head toward checkout but don't complete. That's the behaviour I really want to understand.

Still early days and the numbers will shift as more people come through, but having real data instead of assumptions changes everything about how I write up my findings.