Industrial Product Designer
Tempus
Reversible Analog-Digital Watch – Titan -
In today’s dynamic lifestyle, users seek versatility without sacrificing elegance. This wristwatch concept was designed to reflect modern adaptability: a single watch that transitions seamlessly from analog sophistication to digital performance. By focusing on tactile interaction, timeless form, and dual-use appeal, the aim was to create an expressive yet functional timepiece for the contemporary Indian man.
Aim
This project aimed to reimagine the traditional wristwatch by designing a product that speaks to both tradition and innovation. The watch brings together two worlds: one side reflecting the legacy and permanence of analog craftsmanship, the other offering the digital efficiency required in today’s fast-moving world.
At its core, the design philosophy is grounded in duality, interaction, and timeless expression the goal being to allow the user to transition between identities: professional to casual, analog to digital, calm to calculated simply by flipping the dial.
Constraints
Product to be designed for Titan, reflecting Indian craftsmanship with global appeal.
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Watch must balance both analog and digital functionality.
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Reversible Design: Mechanism allowing users to flip the dial.
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Must appeal to a diverse demographic: youthful, tech-savvy professionals as well as traditional wearers.
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Prioritize comfort, manufacturability, and durability.
Technical Details
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Dual-Sided Dial: Analog + Digital
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Flip Mechanism: Central axle with locking notches
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Strap: Genuine leather with stainless steel buckle {copper finish}
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Case Material: Brushed steel {copper finish}
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Display: LCD (digital side) + Mechanical hands (analog side)
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Water Resistance: 3AMT
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Power Source: Coin cell + rechargeable lithium (hybrid)
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Weight: Approx. 120g
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Size: 43mm dial diameter
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Production Feasibility: Designed within DFM constraints
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Movement: Quartz (Analog), Digital Module (Side 2)
Key Players & Benchmarks
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Design Philosophy
“Design is not about addition, but reduction with purpose.”
This concept reflects a shift toward monolithic, brutalist design where the form is defined by function, and its simplicity commands presence. The idea was to develop a watch that doesn’t scream for attention but earns it quietly, with thoughtful material choice, smooth tactile engagement, and a dual identity
Brutalist Inspiration
One Watch. Two Worlds.
Our revolutionary reversible timepiece blends timeless analog craftsmanship with cutting-edge digital functionality all in one bold design. Flip it to match your mood, purpose, or style no need to switch watches. With dual-sided innovation and a seamless magnetic rotation mechanism, this watch adapts to you, not the other way around.
Concept Development
Explorations focused on form, proportion, and mechanism for flip engagement.
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Ensured structural integrity when flipped repeatedly
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Ergonomic form for wrist comfort
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Exploded views highlight internal assembly with special attention to lock-pivot mechanics
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Components designed with ease of manufacturing and repairability in mind
The Design Story
The thought behind the design......
In a world where time moves fast and style evolves even faster, I wanted to design a watch that could keep up not just functionally, but emotionally. The idea for a reversible analog-digital watch was born out of a simple realization: we often switch between worlds from analog meetings to digital workouts, from classic to modern, from offline to on.
This watch is for people like us who don’t fit into a single category.
It’s not just a dual-display; it’s a dual-personality.
The analog side reflects elegance and tradition, while the digital side delivers utility and edge. Both are seamlessly fused through a magnetic flipping mechanism that makes switching instant and intuitive.
This isn’t just a timepiece.
It’s a response to how we live, work, and express ourselves today with fluidity, contrast, and character.
TEMPUS-
The Dual Spirit of Time......
This design on the back of the watch is inspired by the Gemini constellation a symbol of duality and balance. Just like the zodiac sign, this watch has two sides to its personality: one is a modern digital display, and the other is a classic retro face.
The artwork brings out that story visually two styles, two moods, but one watch. It’s for those who like to switch between the new and the timeless, the bold and the subtle. A small reminder that we’re all a mix of contrasts, and that’s what makes us unique.
